CASTOR OIL VS PLUME
castor oil

CASTOR OIL VS PLUME

We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main a...

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Weird Ingredients that Work
clean beauty

Weird Ingredients that Work

In honor of this feature on “30 Beauty Products with Weird but Effective Ingredients”, here’s a closer look at the unconventional actives behind Pl...

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Lash Curler 101
eyelashes

Lash Curler 101

Whether you're a lash curler pro or a freaked out first-timer, this blog is for you. You'll learn everything you need to know for long, lifted lash...

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