
WHY OUR LASH SERUM IS $95
Here’s the truth: $95 is not necessarily an impulse spend. But we're all happy to splurge if a product truly does what it claims. So how do you kn...
Read moreWhich Plume products do you need in your life? Share your quiz results for a not-so-subtle xmas list hint!
Read moreAfter wearing a multitude of fabric masks in many different designs and configurations, we were #soover the digging in, riding up, and just general...
Read moreIn the quest to create a long-wearing, stay-put brow product, many formulas end up with a side effect of hair loss. So, while the immediate effect...
Read moreHow does lash growth actually work? Why does the serum work quicker for some and slower for others? And how does our Lash & Brow Enhancing S...
Read moreWe get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main a...
Read moreAs you might know, we freaking love brows. The frames of the face, the halos of the eyes – we’re here for them! So, in honor of all things brows, ...
Read moreA much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through i...
Read moreBesides channeling Holly Golightly in Breakfast at Tiffany’s, an eye mask has many potentially life-changing benefits that are much more than just...
Read moreHave you noticed your arches getting sparser and your lash lines getting thinner during the winter months? You’re not the only one! The cold outdo...
Read moreWe’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the...
Read moreHi Beauties! Today we're chatting about lash serums and the hormone-like compounds that are found in many of them. Lash growth products (and all b...
Read moreBrows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows ...
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